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Alcott Therapy
A calm, plain-spoken practice site that turned quiet visits into consultation requests.
Overview
Dr. Alcott had been practising for eleven years and referring clients entirely by word of mouth. Her old site read like a certification list: clinical, cold, and honestly a bit intimidating. We rebuilt the whole experience around the moment a nervous person searches 'anxiety therapist near me' at 11pm.
Client background
A licensed clinical psychologist in Portland specialising in anxiety, burnout and life transitions. Working solo, fully booked through referrals, no marketing support.
The challenge
New visitors could not tell what she treated, whether she took their insurance, or how to start. The contact form asked eight questions before anyone had said hello.
Our approach
We rewrote every page in her own voice, named the specialties clearly, moved insurance and fee answers up front, and replaced the form with a two-step request that feels like sending a message rather than applying for a job.
Services provided
- Positioning & messaging
- Website design & build
- Copywriting
- Booking flow
- Local SEO setup
Platforms & tools
- Custom build
- Google Business Profile
- SimplePractice integration
Project gallery
Results
- — Consultation requests tripled in eight weeks
- — Two-thirds of enquiries now name a specific specialty
- — Time on page for 'Anxiety therapy' up 118%
“I was nervous about anyone touching my website — most of them want to make therapy look like a tech startup. Adrian and Maya listened for an hour, then wrote my practice back to me in my own words. New clients now arrive already knowing what I do and whether I'm the right fit.”
Dr. Renée Alcott · Alcott Therapy
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