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Harper & Vale
A regional law firm that finally looks as substantial as its case history.
Overview
Harper & Vale had thirty years of practice and a website that looked like a 2011 template. Referrals were strong; everything else was silence. The rebuild focused on clarity: what they do, who they do it for, and what happens after you get in touch.
Client background
A twelve-partner firm covering family law, estate planning and small-business disputes across the Pacific Northwest.
The challenge
Practice areas were buried, attorney pages were three lines long, and the only call to action was a single email address at the bottom of the page.
Our approach
We restructured the site around the three moments people actually search for a lawyer, wrote practice pages in plain English, gave each attorney a credible profile, and added a consultation request that routes to the right partner.
Services provided
- Information architecture
- Website design & build
- Practice-area copywriting
- Attorney profiles
- Consultation intake
Platforms & tools
- Custom build
- CRM handoff
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Results
- — Consultation requests up 2.4× in the first quarter
- — Average enquiry now arrives with documents attached
- — Two new practice areas launched from the same structure
“Thirty years of practice and our website looked like a placeholder. What impressed me was the writing — they interviewed three of our partners and produced practice pages our clients actually quote back to us. Consultation requests have more than doubled.”
Daniel Osei · Harper & Vale LLP
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