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Channel branding, thumbnails and an editing system for a creator going weekly.
Overview
A channel-wide rebrand and production system for a creator publishing weekly long-form video.
Client background
An independent creator building an audience around documentary-style explainers.
The challenge
Inconsistent thumbnails and an ad-hoc editing process made every upload feel like a fresh start.
Our approach
We built a thumbnail system with fixed type and colour rules, redesigned the channel identity, and documented an editing workflow the team could repeat weekly.
Services provided
- Channel branding
- Thumbnail system
- Editing templates
- Content strategy
Platforms & tools
- Premiere Pro
- Photoshop
- Figma
Project gallery
Results
- — Watch time up 74%
- — Average views per video tripled
- — Weekly uploads without burnout
“Weekly uploads used to eat my whole weekend. They set up a system for titles, thumbnails and edits, and taught me to use it. I am publishing more, sleeping better, and the channel is growing faster than before.”
Priya Raman · Signal
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