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Maren Skincare
A product-first storefront with a checkout people actually finish.
Overview
A product-first storefront for a skincare line, designed around ingredient clarity and a checkout that removes every unnecessary step.
Client background
An independent skincare brand moving from marketplace listings to its own direct-to-consumer storefront.
The challenge
Product education and purchase lived in different places, and the existing checkout lost buyers at shipping selection.
Our approach
We designed a product template that explains ingredients alongside the buy box, simplified the cart, and reduced checkout to a single scroll on mobile.
Services provided
- E-commerce design
- Product templates
- Checkout optimisation
- Email flows
- Launch campaign
Platforms & tools
- Shopify
- Klaviyo
- Custom theme
Project gallery
Results
- — Checkout completion up from 41% to 63%
- — Repeat purchase rate +28%
- — Subscription revenue became 34% of turnover
“Our old store looked fine and converted badly. They rewrote the product pages, rebuilt the checkout and set up the follow-up emails. Same traffic, roughly double the orders, and people finally finish buying on their phones.”
Rachel Kim · Maren Skincare
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