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Marisa Onuoha
Two novels, no platform. Six weeks later, a launch list of 4,000 readers.
Overview
A traditionally published novelist with a website her publisher built and nobody maintained. We gave her a home base that belongs to her — a reading of her voice, a clear series order, and a reason to hand over an email address.
Client background
Literary novelist, two published titles, a third on pre-order, no owned audience and no reliable way to tell readers about a launch.
The challenge
The old site had no mailing list, no series reading order, and no way to buy signed copies — the exact things an invested reader wants.
Our approach
We built a warm, editorial brand around her writing, set up a reader magnet, and structured the site so every page leads to the list. Launch announcements now go out to people who asked to hear from her.
Services provided
- Author branding
- Website design & build
- Reader magnet & signup
- Series & book pages
- Email templates
Platforms & tools
- Custom build
- Email automation
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Results
- — 4,100 readers on the launch list in six weeks
- — Pre-orders 5× the previous title
- — Signed-copy requests handled without her inbox
“My publisher's site was fine and completely useless. Sabine helped me build a list of readers who are actually mine. When the new book went up for pre-order, 4,000 people heard about it in one morning.”
Marisa Onuoha · Author
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