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Northline Studio
A complete identity for a strategy consultancy that was tired of looking like everyone else.
Overview
A restrained identity for a strategy consultancy: a monogram that works at any scale, a serif and grotesque pairing, and stationery printed on heavy uncoated stock.
Client background
A small strategy consultancy positioning itself for larger corporate engagements.
The challenge
The existing identity looked like every other consultancy and gave no sense of the seniority of the work.
Our approach
We built the identity around one geometric monogram, a tight typographic scale, and a print system that signals substance in the hand.
Services provided
- Logo suite
- Typography system
- Stationery
- Brand guidelines
- Social templates
Platforms & tools
- Illustrator
- InDesign
- Figma
Project gallery
Results
- — Pitch win rate up to 3 in 4
- — Fee conversations moved up a bracket
- — One system across deck, site and print
“The identity work was the first time our firm has looked like the standard of work we actually deliver. Messaging, deck, site, everything speaks the same language now.”
Tomás Rivera · Northline
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