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Sonora
An independent artist who got 30,000 real monthly listeners without a label.
Overview
Sonora had good songs and a spotify page with a blurry photo. We rebuilt the artist presence, packaged a release properly and ran a content rhythm around the singles instead of one hopeful post on release day.
Client background
An independent singer-songwriter releasing two EPs a year with a small but loyal live following.
The challenge
No visual identity, no release plan, and streaming profiles that gave listeners nowhere to go next.
Our approach
Artist imagery and profile assets, a release calendar built around playlists and short-form, and a simple ‘where to find me’ hub that converts listeners into ticket buyers.
Services provided
- Artist branding
- Streaming profile assets
- Release strategy
- Short-form content system
- Link hub
Platforms & tools
- Spotify for Artists
- Meta & TikTok
- Link hub
Project gallery
Results
- — Monthly listeners grew from 900 to 31,000
- — Two editorial playlist placements
- — Live ticket sales up 3× on the second release
“No bots, no vanity numbers — just real listeners finding the records. They fixed the profiles, the artwork and the release plan, and streaming income has been steady for the first time in my career.”
Tolu Adebayo · Sonora
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