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Verdant Collective
A community nonprofit that raised more in three months than the previous year.
Overview
Verdant's work was inspiring; their donation page was three links deep and asked for money before explaining anything. We rebuilt the story, made giving a two-tap decision, and gave them a way to report impact without a developer.
Client background
A neighbourhood food-security nonprofit running three programs across two boroughs.
The challenge
Donation flow abandoned halfway, program pages out of date, and no way for staff to update anything.
Our approach
A donation-first homepage, honest program pages with numbers, and a simple editable structure their volunteer coordinator can run herself.
Services provided
- Website design & build
- Donation flow
- Program pages
- Impact reporting
- Editor training
Platforms & tools
- Custom build
- Donation platform
Project gallery
Results
- — Online donations up 3.1× year on year
- — Donation completion rate 74%
- — Staff update the site without support
“They spent a morning with our volunteers before they designed anything. The site we ended up with is one we can actually run ourselves — and donations through it beat the whole of last year inside three months.”
Ifeoma Nwachukwu · Verdant Collective
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